Louisiana Fit Kids Blog

Score Big with School Breakfast - Louisiana Celebrates National School Breakfast Week March 8-12, 2021


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There’s never been a better opportunity to showcase your healthy breakfast offerings and remind students and parents how the morning meal helps children succeed.

COVID-19 may have put a damper on many traditional school activities, but school meals persevere! Indeed, this year’s National School Breakfast Week (NSBW) will mark a full year of nearly non-stop meal service for most Louisiana school cafeteria teams.

"Score Big With School Breakfast," the 2021 NSBW campaign theme, uses a sports idiom as a creative hook for this year’s celebrations. But it’s important to note right upfront that "scoring big" can and should be applied to a wide variety of student achievements - including academics, the arts and personal milestones - to ensure that everyone feels included in the message. It’s also important to celebrate this NSBW theme without over-emphasizing a culture that pits winners against losers. The idea to convey is that when everyone tries their best - especially with the help of a healthy school breakfast - they will win on multiple levels, such as teamwork, self-esteem, perseverance and courage.

Check out this terrific toolkit for 2021 Tools & Resources for SNA Members and Marketing and PR Resources from the School Nutrition Association.

Use Instagram, Facebook or Twitter to promote your #SchoolBreakfast Program! Tag @louisianafitkids, #louisianaschoolbreakfast and #NSBW21! The team at louisianafitkids@pbrc.edu is also available to help you promote School Breakfast Week!

Let's work together and Score Big with School Breakfast!